Darshit Patel
November 7, 2024
As AI technology continues to evolve, its impact on the digital marketing industry is undeniable. Tools like Google’s Search Generative Experience (SGE) and advanced models such as BERT have revolutionized the way marketers approach SEO and content creation, improving accuracy, relevance, and user engagement. AI-driven automation in areas like PPC, email marketing, and analytics not only streamlines processes but also unlocks new levels of efficiency and scalability for businesses. With Donald Trump returning as president, there’s renewed optimism for policies that can further enhance AI-driven industries like digital marketing. The new administration has the opportunity to focus on promoting innovation […]
October 30, 2024
Artificial Intelligence (AI) is rapidly transforming the way we create and consume content. While this technology offers immense potential, it also raises concerns about the authenticity and potential misuse of AI-generated content. To address these challenges, Google DeepMind has introduced SynthID, a powerful tool designed to watermark and identify AI-generated content. How Does SynthID Work? SynthID embeds digital watermarks directly into AI-generated images, audio, text, or video. These watermarks are imperceptible to the human eye but can be detected by specialized software. By analyzing the underlying patterns of the content, SynthID can determine whether it was generated by AI and, […]
January 18, 2019
It all started with a Google search (as always), we were looking for some a lit and fun place for a periodic get-together that Nesterz plans every now and then. But the conversation took an interesting turn when a team member suggested to visit a place where we can contribute towards the society and to help those who need our help. The idea was well liked by all and then the Google search took a different turn, instead of searching for a fancy restaurant, the team started searching for an organisation that has dedicated itself to the betterment of the […]
July 25, 2016
Nesterz is obliged to all the clients and prospects we met during our #NesterzBizTrip. But one other interesting thing which we did on the trip was that we visited the Tusker of Digital Marketing, the Google. We the nesterz team visited the New York Premises of Google and tried to feel the way they felt. You know at first, it was all about the tall high rise building and the mountain views and all the facilities they provide to their employees and how different themes were kept to give varied experience to their employees or the multi cuisine food space […]