In a significant stride toward technological autonomy, Amazon is reportedly developing a groundbreaking generative AI model called Olympus, capable of processing images, videos, and text. This advancement signals a strategic pivot as Amazon reduces its reliance on Anthropic, the AI startup behind the Claude chatbot. Olympus: Amazon’s Next Big Bet Olympus, a large language model (LLM), is designed to analyze visual data like images and videos. Unlike traditional AI tools, Olympus allows users to search for specific scenes—such as a game-winning basketball shot—using intuitive text prompts. This capability positions Olympus as a versatile AI solution for applications ranging from sports […]

At Nesterz Webtech, we’re obsessed with helping our clients dominate the digital landscape. That’s why we stay on top of the latest Google Search updates and trends. Here’s a breakdown of key takeaways from the recent “Google Search News” episode, specifically targeted for our US audience: Search Console Gets Smarter with Recommendations Great news for those who might not be diving into Search Console daily! Google is rolling out Recommendations, a feature that surfaces helpful insights about your website. It can identify issues like incorrectly implemented structured data, making it easier to optimize your site for search. Keep in mind, […]

In the fast-paced world of digital marketing, creativity and innovation are the keys to success. If your business is ready to step into TikTok’s dynamic landscape, Symphony Creative Studio is here to transform your advertising efforts. With over 10 years of expertise serving businesses across the United States, our digital marketing firm specializes in helping brands make the most of groundbreaking tools like TikTok’s Symphony Creative Studio. Why TikTok and Why Now? TikTok is not just a platform for trends—it’s a goldmine for businesses seeking to engage audiences with authentic, creative content. A recent Nielsen study found that nearly 49% […]

As AI technology continues to evolve, its impact on the digital marketing industry is undeniable. Tools like Google’s Search Generative Experience (SGE) and advanced models such as BERT have revolutionized the way marketers approach SEO and content creation, improving accuracy, relevance, and user engagement. AI-driven automation in areas like PPC, email marketing, and analytics not only streamlines processes but also unlocks new levels of efficiency and scalability for businesses. With Donald Trump returning as president, there’s renewed optimism for policies that can further enhance AI-driven industries like digital marketing. The new administration has the opportunity to focus on promoting innovation […]

Artificial Intelligence (AI) is rapidly transforming the way we create and consume content. While this technology offers immense potential, it also raises concerns about the authenticity and potential misuse of AI-generated content. To address these challenges, Google DeepMind has introduced SynthID, a powerful tool designed to watermark and identify AI-generated content. How Does SynthID Work? SynthID embeds digital watermarks directly into AI-generated images, audio, text, or video. These watermarks are imperceptible to the human eye but can be detected by specialized software. By analyzing the underlying patterns of the content, SynthID can determine whether it was generated by AI and, […]

“Content is King and Blog is his Kingdom!” The term blog and blogging has been around for so long and yet it has been treated as an alien concept by many enterprises and businesses around the world! While if you Google the term Blogging, the information that the search engine will provide is, “add new material to or regularly update a blog”. The definition will sit correctly if it is referred to the General Audience, but the definition of blogging is quite different when it comes to enterprises and businesses! For them, “Blogging is an inbound marketing activity that is […]

LinkedIn as a platform has evolved tremendously over the last couple of years and has risen as the best professional Social Networking Platform after it was acquired by Microsoft! Where market was flooded by articles about questioning the decision of Microsoft of acquiring LinkedIn, the platform has truly evolved and it currently has over 610 Million members! And when we said that the platform has evolved, we were not pointing at those glorified Job Descriptions and definitely not about the rise of the ctrl C + ctrl V of philanthropist and empathetic HR posts (Pun Intended)! We were talking about […]

Time and again it is proven by Google that whether you are trying to promote your business organically or via paid campaigns, Quality of your content and Quality of your service matters equally! And the most recent update of Google PPC Ads proves the point. Previously, there was no certain way to determine where your Ad will be shown on the SERP. The Top and Average Ad Ranks alloted were only to determine the position of your Advertisement in terms of number of bidders. For instance, if there are five bidders and your Ad rank is number 1, then there would […]

Climate change and depleting Natural Resources has been a global concern and a buzzword around the globe for quite some time now! And we are not talking about the momentum created by the Greta Thunberg; the topic is way old which has just resurfaced with her speech. While people think that all these speeches and rallies are falling on deaf ears of World Leaders, the businesses and investors are really steering towards businesses that are connected to climate change and renewable energy. For instance, the business that has been adopted the most by the businesses globally is of Generating Electricity […]

Technology is not just a tool of convenience, human beings are inclining towards the technology and electronic devices and now it has become a “Way of Living!” Cognitive Technologies like Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) are revolutionizing the Technology domain and with its development, enterprises and industries across the world are trying to leverage these technologies to increase Efficiency, Productivity and to enable automation in various operations of any business. The involvement of Technology into the businesses and its operations has such an impact that both the 3rd and the 4th Industrial Revolutions were driven on […]