Technology is not just a tool of convenience, human beings are inclining towards the technology and electronic devices and now it has become a “Way of Living!” Cognitive Technologies like Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) are revolutionizing the Technology domain and with its development, enterprises and industries across the world are trying to leverage these technologies to increase Efficiency, Productivity and to enable automation in various operations of any business. The involvement of Technology into the businesses and its operations has such an impact that both the 3rd and the 4th Industrial Revolutions were driven on […]

Few days back Google sent an email to bunch of their Ad campaign users that unless they opt out of the service, Google Ads experts will manage their Google Ads campaigns! The update if not opted out will be initiated automatically and users must be certain that there will be changes made. While this might seem exciting to most of the campaign owners, there are many setbacks of this update. While Google promised that this will not affect the budget set by the user, the mail mentioned that they will change the content and the Keywords of the campaign as […]

It all started with a Google search (as always), we were looking for some a lit and fun place for a periodic get-together that Nesterz plans every now and then. But the conversation took an interesting turn when a team member suggested to visit a place where we can contribute towards the society and to help those who need our help. The idea was well liked by all and then the Google search took a different turn, instead of searching for a fancy restaurant, the team started searching for an organisation that has dedicated itself to the betterment of the […]

It seems like a bad year for the social media platforms. First the SnapChat fiasco, then the breach in the Facebook risking 90 million plus accounts! Data breach is no longer shocking news, in the past few years, the hackers have forced the world to believe that there is no longer a secure digital platform. Also, people and government organisations have started opposing the technology giants and are challenging the concept of “open internet.” Even the cosmopolitans now believe they are gripped by the social media platforms and are embracing concepts like “Digital Detox.” Read This to learn about how to […]

If you Google for what is Gen Z or the Generation Z, it literally says that these are kids born after 2003-04 and are categorised because of their increased knowledge of internet and obsession with their phones and social media platforms. While this might seem a bit extreme, we could not disagree! The youth of today are literally living their lives on their phones! And hence, every digital platform has been racing to put up relevant features that can attract these kids. And the latest contender into this race is the business and employment-oriented service provider, LinkedIn. The Microsoft owned […]

The Digital Advertising agency is one of the biggest industries of the Digital Era. The Digital Giants currently ruling the space are Facebook and Google Adwords. There are many other contemporaries in the market like Bing, Instagram, SnapChat and others but these two currently have the majority of the market share. But, Amazon’s move into the Digital Advertising has disrupted the whole industry! Right from Jan 2018, it has managed to cover 3.5% of the total market share and is estimated to cover 10% of the total Digital Advertising market by the end of 2020. While these figures might seem […]

While the world is in constant debate about the virtual giants exploiting the right to privacy of the cosmopolitans, there comes the news of one of the biggest Data Breach of the century. And such is the condition of the virtual world that the data breaches have become a frequent thing. In the last decade itself, there were more than 12 breached that were labelled as the “biggest breach of the century”. Few of them that affected millions were the Wannacry malware attack, Yahoo data breach and Adobe data breach. Now, on 28th September 2018, was again marked as a date […]

What do you think is the best thing about internet or virtual world? Well, for us at Nesterz it is the freedom that allows us to write and share information that can help our clients and readers to grow exponentially in the digital market. And the reason we are connected with our users and potential target audience is because we live in the world where the virtual world is “Open”. Although not everyone is using this freedom to do the greater good, but the world is slowly and gradually moving towards the Digital World just because of the reach and […]

Majority of people when asked about what era is it? Majority of them will say and believe that it is the Digital Era, right? Well this is a misconception at the least! Because to be a part of the Digital era, one needs to have access to the most basic thing called internet. Well, to your great surprise, only 52% of the world has access to internet. The rest 48% are having many barriers when it comes to its access. Few of the reasons of the barrier are lack of data connection and Language. All the prominent players of this […]

Host: Matt Lawson (Vice President of Ads Marketing) Speaker: Sridhar Ramaswamy (Senior Vice President of Ads) Nicky Rettke (Group Product Manager, Video Ads) Anthony Chavez (Product Management Director, Google Ads) Kim Spalding (GM and Product Management Director, Small Businss Ads) Philip McDonnell (Group Product Manager, Google Ads) Payam Shodjai (Product Management Director, Google Marketing Platform) (Transcript of Google Marketing Innovations Keynote)   Matt Lawson (Vice President of Ads Marketing, Google): Hi, and welcome to Google Marketing Live. I’m your host Matt Lawson. We’re coming to you live from the heart of Silicon Valley in sunny San Jose, California. It’s great to […]