Google started the AMP project in the beginning of 2016 for all the websites who were facing the loss of leads due to the load it took to launch the website on the Mobile Devices. So they started this project to magnify the speed of the website launching in the mobile devices. The name itself says it all like “Accelerated Mobile Pages”- AMP. All you need to do is do a bit of coding to your website and it will become AMP facilitated. So as Google derived that the highest reason of a potential client leaving the website page without […]

It is said that you should make your brand famous enough that you are recognized by your brand name and not your brand by your name. Business and brand should be an independent entity and should also continue with or without your personal presence. So it will be like your brand will be your source to stay alive forever in the eyes of the world. To make such famous and successful brand there are many things that have to be done but there are a few basic tactics to market your product and brand in the market. Those tactics are […]

Twitter has now understood that to stay in the race of Digital world, constant development is inevitable. They need to provide something new to the users so that the users spends more time on the Twitter. Recently they announced changes in the 140 character strategy, they have kept the same rule but there are some liberations to it. Now, the new update in this Social Media Platform is they introduced their mobile application with stickers and other options to add an animation effect to the pictures you share on Twitter. Twitter made the Official Announcement on 27th of June but, […]

The news is viral that the Tech giant Yahoo’s core business is purchased by the America’s Telecom Giant Verizon. The amount to be paid in all cash is $4.83 Billion, and the HQ will be handover in the first quarter of 2017. The core business includes the Advertising tools such as Brightroll, Flurry, Gemini and Tumblr, Content, Search and Mobile Activities. The Yahoo’s 15% share in Alibaba i.e. worth $32.8 Billion and Japan Yahoo i.e. worth $8.2 Billion is not included in the deal. So it all depends on what Yahoo does with these $40 billion left with them. But […]

Nesterz is obliged to all the clients and prospects we met during our #NesterzBizTrip. But one other interesting thing which we did on the trip was that we visited the Tusker of Digital Marketing, the Google. We the nesterz team visited the New York Premises of Google and tried to feel the way they felt. You know at first, it was all about the tall high rise building and the mountain views and all the facilities they provide to their employees and how different themes were kept to give varied experience to their employees or the multi cuisine food space […]

Google Culture Institute has come up with an amazing application and website that will convert your computer screen or your smartphone into a museum. With some amazing features and synchronizing with Google Partners, Google is trying to connect the world’s heritage and artwork under one umbrella. So if not physically, you can take a virtual tour of any museum or artwork around the world. Apart from that, they have created the Google Cardboard affiliated Virtual Reality videos that will help you take a tour of your favorite historical places and monuments. They have right now covered around 70 countries of […]

On 15th of July, Google made an interesting announcement to make you vote properly and let your voice be heard this election. The update is made in the Google application to make your voting experience easy and effective. No matter every republican must vote as it is their right and also their duty to contribute towards the growth of the country. So if you need any sort of guidance regarding the elections, just ask Google. This November, Americans all across the country will line up at the polls to cast their ballots for the President of the United States. But […]

The law of economics also applies to content also. Because both works on the phenomenon of hitting right people at right time and at the right place. And by doing that you get the same result i.e. demand. Or you can say in layman terms. Timing is everything to get maximum benefit from your content. Because better late than never does work in the real life but in marketing, if you are late, you are last. As simple as that. Because the basic guideline of the content marketing says that you need to hit your audience with what they are […]

On October 15th 2015, YouTube initiated a project named Next Up to make the creative Youtubers more efficient and famous in their area or country. The second season of 2016 has started and you can register your channel if you are from New York or the whole US. To register, there are certain rules and regulations, that we will discuss below and also the events and scheduled dates and what you can expect or witness in the Event. First of all let me clear out who can participate in the Event, There are certain rules and regulations regarding the participation […]

To all the gamers out there who knows about this will be glad that they now have a platform where they can showcase their talent to millions of other people and that also by playing live. Every game has few lords and that lords can now rule by becoming more famous amongst the game lovers. In simple words, it is a Gamer’s Hall of Fame. To those who doesn’t know what Youtube Gaming is, it is an online platform where you can create your gaming channel for the Game you like the most and then play online. You will start […]