Major changes are coming to the App Store. Later this fall, developers will be able to buy search ads for keywords in the App Store (similar to what Google already does). Another big news is that app subscriptions are expanding to all app categories. In the past, Apple has offered subscriptions for apps that provide access to subscription content (Netflix, Spotify), news (The New York Times), certain types of cloud services (Dropbox, Evernote) and for other services such as dating apps. But now, Apple is going to open up the floodgates for all types of developers. This is a big […]