Google Partner badge is issued to such individuals and companies who met the criteria and have gone through some Google Certified Examinations. It is all about proving their worth to the Google that they are well aware of the services and procedures of the services provided by the Google. In return, the Google Issues a badge and practically add them to the Google Trust Worthy Service Providers and also give weightage to such companies. Thus, such qualified companies enjoy Google Support as well as gain high trust in the eyes of the clients. But to attain and maintain such credits from Google a company is needed to pass some criteria and now the criteria are made tougher to make the partners more trustworthy in the eyes of the marketers. Below are the criteria to qualify for the Google Partner Badge.
Before we start I would like you to know that Google also announced a new badge for all the companies to have, i.e. Google Partner PREMIER Badge. The Premier Badge is more trustworthy than that of the Normal Google Partner Badge and also more supported by Google the criteria below mentioned in the Table are for the both Google Partner badge and Premier Badge. Thus both the Companies and Marketers can compare the difference and efficiency of the both. But the Premier badge is still not implemented only the initial Criteria for applying for Premier Badge are disclosed.
| Criteria | Partner badge | Premier Partner badge |
|---|---|---|
| Company profile | Create and complete a Partners company profile with necessary information to list an agency on Google Partner Search. | Create and complete a Partners company profile with necessary information to list an agency on Google Partner Search. |
| Certification | At least 1 affiliated individual certified in AdWords to show that company and its colleagues have advanced AdWords knowledge. | At least 2 affiliated individuals certified in AdWords to show that company and its colleagues have advanced AdWords knowledge. |
| Spend | At least 90-day AdWords spend and requirement of US$10,000 across agency’s managed accounts to show that an agency has a healthy amount of activity. | Meet the Spend requirement across agency’s managed accounts to show that your agency has a healthy amount of activity. |
| Company performance | Meet the Performance requirement by delivering solid overall AdWords revenue and growth, and maintaining and growing an agency’s customer base. | Meet the Performance requirement by delivering solid overall AdWords revenue and growth, and maintaining and growing Agency’s customer base. |
Thus, above are the criteria Google has set to make sure the companies stay updated and become more helpful to their Clients as well as the Google itself. If a company fails to maintain the criteria then the Google can withdraw the Badge from the Company. Thus the clients and marketers can rest assured that the company works hard for them as well as the Google to stay as the Google Partner and enjoy the benefits of being a trusted party of Google.
| Search advertising | Mobile advertising | Video advertising | Display advertising | Shopping advertising |
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To those who knows the procedure might have noticed that the Google has made certain changes in the criteria since the release in 2013. The changes are made in Company Performance. Previously it was Best Practices which is now replaced with Company Performance. In this, the Google monitors the growth in terms of Financial as well as recognition base of the Client of which a Google Adwords campaign is running. If the Client results are not up to the mark and the Company fails to get its client the desired success and fails to understand the goals of the client then, company has a high chance of losing their partner Badge.
Thus, with this clients can rest assured that your money will be managed in a good manner if you choose a Google Partner.
Nesterzweb is a new venture run by the Old Masters of the Digital Marketing field and soon Nesterzweb will also be Google Partner as well as Bing partner to build trust in the mind of the client as well as the Search engines. To have such exclusive services just jump to the Paid Marketing section or you can directly contact us by requesting a quote from us.
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