Nevertheless, your site is whether a lead generation site or an e-commerce site, you must understand how well your site is performing to achieve your business targets. So it is essential to have a proper web analytics service, as it is really tough to measure your performance on the web and also determine how to improve your site to achieve your business goals. With our Web analytics services, we will set up a process for tracking user activity on an organization’s website, for the purpose of future optimization of the site. Though many call it web analytics, this field has evolved far beyond that and has included innovative forms of digital interaction such as social media and smartphone applications, and now is also referred as digital analytics.
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The data and reports which we derive from web analytics can be used by marketers to evaluate and improve the effectiveness of an organization’s virtual presence. We prepare extensive reports that are based on business objectives and factors such as visitors, sales, and customer engagement. The ultimate goal of our web analytics is to refine your website content and adjusting website design in such manner that it becomes easier for you to achieve your desired objective as well as setting up a good customer interaction platform. To track human activity online, we use web analytics tools like page tagging, wherein a “tag” is rightly placed along with the web page’s code. The tag allows our analytical tools to track when a potential lead visits the page or clicks on a link or watches a video. We can also track information such as IP address, web browser used as well as the screen size. We use tactics that will use cookies which will help identify new versus recurring visitors and allows analysts to better understand the behavior of users over time.
We will analyze the website and along with that we also look into your product or service as well as overall business. We are not restricted to the SEO and web analytical activities, we have a team who has a much broader vision and works to enhance and excel your digital presence.
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