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December 12, 2019
“Content is King and Blog is his Kingdom!” The term blog and blogging has been around for so long and yet it has been treated as an alien concept by many enterprises and businesses around the world! While if you Google the term Blogging, the information that the search engine will provide is, “add new material to or regularly update a blog”. The definition will sit correctly if it is referred to the General Audience, but the definition of blogging is quite different when it comes to enterprises and businesses! For them, “Blogging is an inbound marketing activity that is […]
October 17, 2019
LinkedIn as a platform has evolved tremendously over the last couple of years and has risen as the best professional Social Networking Platform after it was acquired by Microsoft! Where market was flooded by articles about questioning the decision of Microsoft of acquiring LinkedIn, the platform has truly evolved and it currently has over 610 Million members! And when we said that the platform has evolved, we were not pointing at those glorified Job Descriptions and definitely not about the rise of the ctrl C + ctrl V of philanthropist and empathetic HR posts (Pun Intended)! We were talking about […]
October 9, 2019
Time and again it is proven by Google that whether you are trying to promote your business organically or via paid campaigns, Quality of your content and Quality of your service matters equally! And the most recent update of Google PPC Ads proves the point. Previously, there was no certain way to determine where your Ad will be shown on the SERP. The Top and Average Ad Ranks alloted were only to determine the position of your Advertisement in terms of number of bidders. For instance, if there are five bidders and your Ad rank is number 1, then there would […]
October 1, 2019
Climate change and depleting Natural Resources has been a global concern and a buzzword around the globe for quite some time now! And we are not talking about the momentum created by the Greta Thunberg; the topic is way old which has just resurfaced with her speech. While people think that all these speeches and rallies are falling on deaf ears of World Leaders, the businesses and investors are really steering towards businesses that are connected to climate change and renewable energy. For instance, the business that has been adopted the most by the businesses globally is of Generating Electricity […]
September 26, 2019
Technology is not just a tool of convenience, human beings are inclining towards the technology and electronic devices and now it has become a “Way of Living!” Cognitive Technologies like Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) are revolutionizing the Technology domain and with its development, enterprises and industries across the world are trying to leverage these technologies to increase Efficiency, Productivity and to enable automation in various operations of any business. The involvement of Technology into the businesses and its operations has such an impact that both the 3rd and the 4th Industrial Revolutions were driven on […]
January 31, 2019
Few days back Google sent an email to bunch of their Ad campaign users that unless they opt out of the service, Google Ads experts will manage their Google Ads campaigns! The update if not opted out will be initiated automatically and users must be certain that there will be changes made. While this might seem exciting to most of the campaign owners, there are many setbacks of this update. While Google promised that this will not affect the budget set by the user, the mail mentioned that they will change the content and the Keywords of the campaign as […]
December 10, 2018
It seems like a bad year for the social media platforms. First the SnapChat fiasco, then the breach in the Facebook risking 90 million plus accounts! Data breach is no longer shocking news, in the past few years, the hackers have forced the world to believe that there is no longer a secure digital platform. Also, people and government organisations have started opposing the technology giants and are challenging the concept of “open internet.” Even the cosmopolitans now believe they are gripped by the social media platforms and are embracing concepts like “Digital Detox.” Read This to learn about how to […]
December 4, 2018
If you Google for what is Gen Z or the Generation Z, it literally says that these are kids born after 2003-04 and are categorised because of their increased knowledge of internet and obsession with their phones and social media platforms. While this might seem a bit extreme, we could not disagree! The youth of today are literally living their lives on their phones! And hence, every digital platform has been racing to put up relevant features that can attract these kids. And the latest contender into this race is the business and employment-oriented service provider, LinkedIn. The Microsoft owned […]
November 24, 2018
The Digital Advertising agency is one of the biggest industries of the Digital Era. The Digital Giants currently ruling the space are Facebook and Google Adwords. There are many other contemporaries in the market like Bing, Instagram, SnapChat and others but these two currently have the majority of the market share. But, Amazon’s move into the Digital Advertising has disrupted the whole industry! Right from Jan 2018, it has managed to cover 3.5% of the total market share and is estimated to cover 10% of the total Digital Advertising market by the end of 2020. While these figures might seem […]
September 29, 2018
While the world is in constant debate about the virtual giants exploiting the right to privacy of the cosmopolitans, there comes the news of one of the biggest Data Breach of the century. And such is the condition of the virtual world that the data breaches have become a frequent thing. In the last decade itself, there were more than 12 breached that were labelled as the “biggest breach of the century”. Few of them that affected millions were the Wannacry malware attack, Yahoo data breach and Adobe data breach. Now, on 28th September 2018, was again marked as a date […]