As AI technology continues to evolve, its impact on the digital marketing industry is undeniable. Tools like Google’s Search Generative Experience (SGE) and advanced models such as BERT have revolutionized the way marketers approach SEO and content creation, improving accuracy, relevance, and user engagement. AI-driven automation in areas like PPC, email marketing, and analytics not only streamlines processes but also unlocks new levels of efficiency and scalability for businesses. With Donald Trump returning as president, there’s renewed optimism for policies that can further enhance AI-driven industries like digital marketing. The new administration has the opportunity to focus on promoting innovation […]

Artificial Intelligence (AI) is rapidly transforming the way we create and consume content. While this technology offers immense potential, it also raises concerns about the authenticity and potential misuse of AI-generated content. To address these challenges, Google DeepMind has introduced SynthID, a powerful tool designed to watermark and identify AI-generated content. How Does SynthID Work? SynthID embeds digital watermarks directly into AI-generated images, audio, text, or video. These watermarks are imperceptible to the human eye but can be detected by specialized software. By analyzing the underlying patterns of the content, SynthID can determine whether it was generated by AI and, […]

“Content is King and Blog is his Kingdom!” The term blog and blogging has been around for so long and yet it has been treated as an alien concept by many enterprises and businesses around the world! While if you Google the term Blogging, the information that the search engine will provide is, “add new material to or regularly update a blog”. The definition will sit correctly if it is referred to the General Audience, but the definition of blogging is quite different when it comes to enterprises and businesses! For them, “Blogging is an inbound marketing activity that is […]

LinkedIn as a platform has evolved tremendously over the last couple of years and has risen as the best professional Social Networking Platform after it was acquired by Microsoft! Where market was flooded by articles about questioning the decision of Microsoft of acquiring LinkedIn, the platform has truly evolved and it currently has over 610 Million members! And when we said that the platform has evolved, we were not pointing at those glorified Job Descriptions and definitely not about the rise of the ctrl C + ctrl V of philanthropist and empathetic HR posts (Pun Intended)! We were talking about […]

Time and again it is proven by Google that whether you are trying to promote your business organically or via paid campaigns, Quality of your content and Quality of your service matters equally! And the most recent update of Google PPC Ads proves the point. Previously, there was no certain way to determine where your Ad will be shown on the SERP. The Top and Average Ad Ranks alloted were only to determine the position of your Advertisement in terms of number of bidders. For instance, if there are five bidders and your Ad rank is number 1, then there would […]

Climate change and depleting Natural Resources has been a global concern and a buzzword around the globe for quite some time now! And we are not talking about the momentum created by the Greta Thunberg; the topic is way old which has just resurfaced with her speech. While people think that all these speeches and rallies are falling on deaf ears of World Leaders, the businesses and investors are really steering towards businesses that are connected to climate change and renewable energy. For instance, the business that has been adopted the most by the businesses globally is of Generating Electricity […]

Technology is not just a tool of convenience, human beings are inclining towards the technology and electronic devices and now it has become a “Way of Living!” Cognitive Technologies like Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) are revolutionizing the Technology domain and with its development, enterprises and industries across the world are trying to leverage these technologies to increase Efficiency, Productivity and to enable automation in various operations of any business. The involvement of Technology into the businesses and its operations has such an impact that both the 3rd and the 4th Industrial Revolutions were driven on […]

Few days back Google sent an email to bunch of their Ad campaign users that unless they opt out of the service, Google Ads experts will manage their Google Ads campaigns! The update if not opted out will be initiated automatically and users must be certain that there will be changes made. While this might seem exciting to most of the campaign owners, there are many setbacks of this update. While Google promised that this will not affect the budget set by the user, the mail mentioned that they will change the content and the Keywords of the campaign as […]

It all started with a Google search (as always), we were looking for some a lit and fun place for a periodic get-together that Nesterz plans every now and then. But the conversation took an interesting turn when a team member suggested to visit a place where we can contribute towards the society and to help those who need our help. The idea was well liked by all and then the Google search took a different turn, instead of searching for a fancy restaurant, the team started searching for an organisation that has dedicated itself to the betterment of the […]

It seems like a bad year for the social media platforms. First the SnapChat fiasco, then the breach in the Facebook risking 90 million plus accounts! Data breach is no longer shocking news, in the past few years, the hackers have forced the world to believe that there is no longer a secure digital platform. Also, people and government organisations have started opposing the technology giants and are challenging the concept of “open internet.” Even the cosmopolitans now believe they are gripped by the social media platforms and are embracing concepts like “Digital Detox.” Read This to learn about how to […]