If you Google for what is Gen Z or the Generation Z, it literally says that these are kids born after 2003-04 and are categorised because of their increased knowledge of internet and obsession with their phones and social media platforms. While this might seem a bit extreme, we could not disagree! The youth of today are literally living their lives on their phones! And hence, every digital platform has been racing to put up relevant features that can attract these kids. And the latest contender into this race is the business and employment-oriented service provider, LinkedIn. The Microsoft owned […]

The Digital Advertising agency is one of the biggest industries of the Digital Era. The Digital Giants currently ruling the space are Facebook and Google Adwords. There are many other contemporaries in the market like Bing, Instagram, SnapChat and others but these two currently have the majority of the market share. But, Amazon’s move into the Digital Advertising has disrupted the whole industry! Right from Jan 2018, it has managed to cover 3.5% of the total market share and is estimated to cover 10% of the total Digital Advertising market by the end of 2020. While these figures might seem […]

While the world is in constant debate about the virtual giants exploiting the right to privacy of the cosmopolitans, there comes the news of one of the biggest Data Breach of the century. And such is the condition of the virtual world that the data breaches have become a frequent thing. In the last decade itself, there were more than 12 breached that were labelled as the “biggest breach of the century”. Few of them that affected millions were the Wannacry malware attack, Yahoo data breach and Adobe data breach. Now, on 28th September 2018, was again marked as a date […]

What do you think is the best thing about internet or virtual world? Well, for us at Nesterz it is the freedom that allows us to write and share information that can help our clients and readers to grow exponentially in the digital market. And the reason we are connected with our users and potential target audience is because we live in the world where the virtual world is “Open”. Although not everyone is using this freedom to do the greater good, but the world is slowly and gradually moving towards the Digital World just because of the reach and […]

Majority of people when asked about what era is it? Majority of them will say and believe that it is the Digital Era, right? Well this is a misconception at the least! Because to be a part of the Digital era, one needs to have access to the most basic thing called internet. Well, to your great surprise, only 52% of the world has access to internet. The rest 48% are having many barriers when it comes to its access. Few of the reasons of the barrier are lack of data connection and Language. All the prominent players of this […]

Host: Matt Lawson (Vice President of Ads Marketing) Speaker: Sridhar Ramaswamy (Senior Vice President of Ads) Nicky Rettke (Group Product Manager, Video Ads) Anthony Chavez (Product Management Director, Google Ads) Kim Spalding (GM and Product Management Director, Small Businss Ads) Philip McDonnell (Group Product Manager, Google Ads) Payam Shodjai (Product Management Director, Google Marketing Platform) (Transcript of Google Marketing Innovations Keynote)   Matt Lawson (Vice President of Ads Marketing, Google): Hi, and welcome to Google Marketing Live. I’m your host Matt Lawson. We’re coming to you live from the heart of Silicon Valley in sunny San Jose, California. It’s great to […]

Shortcode: [ssf id=1390824263] Everyone knows Indian PM wishes to make India a Cashless and Digital Country. And for that, there are a lot of updates coming from the Government whether it be BHIM, a Money transfer app to other offers and benefits for all those who opt for digital payments and digital purchases. To make that dream come true, Indian businesses needs to make a strong web presence so that customers can get more options online and prefer Digital Transactions instead of Cash trades. This vision was well understood by Google and they have come up with a great platform […]

Facebook has been doing everything possible to promote their application amongst the advertisers and marketers. They have introduced marketplace, messenger Bots that is a response assistant and other such features to make the Facebook a new medium of Advertising and they are very much successful at it. The latest innovation Response Assistant is just amazing and if you don’t know what I am talking about, just click the below-mentioned link and learn that first. Related Article: 11,000 Bots Introduced In 3 Months by Facebook and More to Come Facebook has given all the options to promote your Messenger Bot button […]

On 6th of December 2016, Amazon rolled out a new video and article about the Future of Shopping and Stores, they have successfully managed to combine different technologies like Sensor Fusion, Computer Vision and, Deep Learning algorithms to present to you the Future. To say it in real simple words, all you need to do is download the free application Amazon Go and then enter the store, pick up anything you want and just walk out! No lines, no checkouts, no scanning, and no waiting. They have kept it that simple. You can also put it back if you don’t […]

There are basically two types of Keywords, Head keywords, and Long Tail Keywords. They are explained below: 1 Head Terms The core search term that comprises of one or two words like SUV Cars, Insurance, Reebok and other such terms. They are generally the top 10,000 or around 18.5% of to total search are from head terms. 2 Long Tail Terms As the name suggest, they are long tail searches that comprise of more than 2 words. Like SUV Cars in New York, Luxurious SUV Cars and other such examples. They consist of more than 70% of search terms. The Demand Curve […]